Investors and online advertising experts may want to consider for a moment what, exactly, has contributed to Google's stupendous financial success (current market cap: $180 billion). Now consider this: Google thinks mobile ad rates might surpass what's come to be deemed the industry standard.
According to Reuters, Vic Gundotra, a vice president of engineering at Google, announced during a webcast, "We hope and believe that there's even a chance that we could exceed desktop in the future."
Of course, this isn't the first time someone representing the search giant has spoken highly of the mobile market; CEO Eric Schmidt and CFO Patrick Pichette, among others, have emphasized its importance before. Earlier this month, a VP of advertising even claimed that desktops will be irrelevant in three years' time.
Still, Gundotra's comment may signify just how much Google is betting on the success of Android and mobile advertising, and how seriously it will take threats posed by Apple, Microsoft, and other companies.
Here's one last interesting tidbit: with regards to China, Pichette said during the same webcast that the country's "another great market in which Android should flourish."
Twitter il “prezzemolino”. Esattamente come molti personaggi dei salotti della televisione, quei personaggi che ritroviamo un po’ a tutte le ore su più canali diversi, anche il sito di microblogging potrebbe diventare un protagonista onnipresente del Web, un protagonista la cui presenza sarebbe garantita anche al di fuori del suo canale di diffusione tradizionale, cioè ... Leggi tutto Autore: Giuseppe Cutrone Tags: twitter, Twitter @Anywhere
The clash between Google and the Chinese government appears to be coming to a head. Various sources have reported that Google ignored a cut-off date to reregister as an Internet content provider in China, and more importantly, that the company has stopped censoring search results.
Let's get the paperwork-related story out of the way first. Charles Arthur wrote this morning, "Google missed a deadline to re-register as an 'internet content provider' (ICP) in China last night, which observers say is a sign that it is preparing to shut down its search engine there."
As for the news related to Google.cn and a lack of censorship, something has definitely occurred. Following some tests, Adrienne Mong wrote, "Web sites dealing with subjects such as the Tiananmen Square democracy protests, Tibet and regional independence movements could all be accessed through Google's Chinese search engine Tuesday . . ."
Other people have seen uncensored results, too, although filters apparently kick in on occasion.
Google's stayed pretty tight-lipped during all of this. One spokesperson told Arthur that the company actually has until the end of March to reregister. Another told Mong that nothing's changed. So it's possible that we're just seeing a case of deadline confusion strike at the same time as some technical problems.
Google may have finally taken a stand with regards to censorship in China, though, and is just daring the Chinese government to challenge its position.
We'll be sure to stay on top of this situation as it develops.
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Mettere a frutto la propria passione per il Web riuscendo anche a guadagnare del denaro è un po’ il sogno di tutti i Web master e dei tanti appassionati che possiedono un sito Internet. Spesso, però, nonostante l’impegno profuso porti ad avere quotidianamente un certo volume di utenti, riesce difficile trovare delle soluzioni semplici ... Leggi tutto Autore: Giuseppe Cutrone Tags: aruba, Aruba Media Marketing
In occasione dell’evento South by Southwest Interactive, il SXSWi, il CEO di Digg, Jay Adelson, ha presentato una nuova versione di Digg, uno dei servizi più popolari per la condivisione e la ricerca di notizie e di siti Web interessanti.
Sin dalla sua prima apparizione, la sua struttura interna era rimasta sempre la stessa e dunque ... Leggi tutto Autore: Floriana Giambarresi Tags: digg 2.0, jay adelson, southwest interactive
Analisi dettagliata delle pseudo-classi introdotte nei CSS3 Il modulo dedicato ai selettori della nuova specifica dei CSS è sicuramente una delle novità più interessanti di questa versione. Con il precedente articolo sui selettori di attributo abbiamo iniziato una panoramica sulle novità riguardanti questo...
There's good and bad news for Google this morning with respect to Android and the mobile market. In terms of how many units were sold during their first 74 days of availability, it seems the Droid beat the iPhone to the million-unit mark, but the Nexus One is lagging far behind.
That's the state of things according to Flurry, which claims that applications using its analytics tools have been embedded in more than 80 percent of iPhones and Android devices. And anyone who's suspicious of the firm's stats should know that Goldman Sachs has used them as the basis for some forecasts, too.
So on to the comparison. You can see the results below. FYI: Flurry picked a 74-day period because that's how long Apple said it took for one million iPhones to sell.
Flurry noted that the Droid enjoyed several advantages here. First, the iPhone had already taught consumers about the benefits of smartphones. Verizon also boasted more subscribers than AT&T, and the Droid launched towards the start of the holiday shopping season.
Android can definitely compete with the iPhone, then. The Nexus One's lack of success just makes it hard to judge what sort of circumstances are needed to even the odds.
There is no shortage of interesting sessions going on at SXSW Interactive in Austin, but one that was especially interesting was "Can Wikipedia Survive Popular Success and Community Decline?" - a presentation from USC Professor of Journalism Andrew Lih. The session explored factors that contribute to the declining rate of Wikipedia entry editing, although Sue Gardner, Executive Director of the Wikimedia Foundation told WebProNews a few months ago, that growth in editing had slowed, and the number of editors was just flat, and not declining.
Either way it's ceratinly not a money issue. The Wikimedia Foundation doesn't appear to have too many problems raising money. "Every year, the number of people donating to the Wikimedia Foundation has increased, and the total dollar amount has increased too," Gardner told us. Google alone recently donated $2 million. Not that the money goes to editors (this is where it goes).
It's quite interesting that Wikipedia's success has come at the price of a community decline (even if in just growth). One of the biggest reasons there has been such a drop off in new editors is that it has simply gotten harder to edit entries. That's not just because of exclusivity reasons. It has actually become more technically difficult to edit entries over the years. There is a huge usability issue, and this is much of what Lih discussed.
Lih talked about how the editorial language has gotten more vague over the years. Wikipedia used to flat out ask people to edit articles. Then it eventually got to where "anyone CAN edit."
Another factor he mentioned is that of eventualism - the belief in the Wikipedia community that people will eventually fix articles. Someone else will get to it.
Yet another factor is that there are way more rules than there used to be. It's not that this is necessarily a bad thing. As Lih says, there is kind of more resonsiblitlity for Wikipedia to be up to quality standards now, as it has become one of the most popular sites on the web, and is often at the top of Google search results. But with more rules, comes less ease and in some cases, less enthusiasm.
If a potential editor does want to go through with playing by the rules, they have to go through an extensive interrogation process in which Lih says they are asked twenty to thirty questions.
Perhaps the biggest reason people don't want to edit Wikipedia articles is that the markup on the actual edit pages has become much more complicated over the years. It used to be simple, and most people could easily figure it out, and now, as Lih explained, it looks like a SQL database. He referred to a usability study from the Wikimedia Foundation, in which every user struggled to get a basic grasp of the editing interface. Users largely failed to make edits correctly without repeated attempts and efforts. Not even the most tech-savvy participants were able to do it right.
Lih presented the idea of looking at lessons from other communities. He focused specifically on DMOZ. "DMOZ chose to place editorial control in the hands of a small cabal of editors, and in doing so made the directory opaque, unresponsive and outdated - the editorial policy of DMOZ killed DMOZ," he said.
Possible scenarios that could play out, as Lih suggested, include a slow, steady quality decline, flagged revisions leading to a quality increase, the inability to update in a timely manner, or the trickling in of spam, PoV/non-neutralcontent.
There is much research being put into Wikipedia and it's continued success. Google's relationship with Wikipedia (whatever the extent of that may be, Lih simply calls it an interesting one and pretty much leaves it at that), appears to be helping keep Wikipedia in the forefront of search results for many, many queries. That's now though. Things change. There are other Wiki-style information sites out there, some of which have much more user-friendly editorial processes. Is it possible that Wikipedia will go the way of DMOZ?
It has become easier for researchers to obtain more data about Wikipedia in the last few years, and researchers are exploring a variety of ways to improve the process. Perhaps Wikipedia will be able to correct some of its issues before they snowball too much.
Visto il successo stratosferico di Twitter, finalmente ormai diventato noto e utilizzato anche in Italia, difficilmente potrà nascere nel breve periodo un servizio concorrente in grado di oscurare la sua portata.
Chi, tuttavia, si occupa di marketing e comunicazione, potrebbe voler utilizzare strumenti di microblogging molto simili a Twitter, ma che offrano possibilità di personalizzazione maggiori. ... Leggi tutto Autore: Daniele Cerra Tags: microblogging, status.net, twitter
Nell’era del marketing 2.0, non c’è modo migliore per lanciare un’iniziativa mediatica che utilizzare i canali di comunicazione ormai diventati compagni digitali di decine di milioni di navigatori in tutto il mondo.
Quale miglior strategia per lanciare un video musicale, in realtà un cortometraggio vero e proprio, che usare YouTube? Devono averla pensata in questo modo ... Leggi tutto Autore: Daniele Cerra Tags: lady gaga, vevo, youtube
Twitter should soon become more ubiquitous across the Web. Today, the company's cofounders announced something called @anywhere that should help integrate the Twitter experience into standard sites, and a number of impressive organizations have agreed to take part in the initial rollout.
Evan Williams essentially handled the SXSW side of things this afternoon, discussing @anywhere during his keynote address. You can read our liveblogged coverage of that talk here.
As for what Biz Stone was up to, he explained on the official Twitter Blog, "We've developed a new set of frameworks for adding this Twitter experience anywhere on the web. Soon, sites many of us visit every day will be able to recreate these open, engaging interactions providing a new layer of value for visitors without sending them to Twitter.com."
Stone then continued, "Our open technology platform is well known and Twitter APIs are already widely implemented but this is a different approach because we've created something incredibly simple. Rather than implementing APIs, site owners need only drop in a few lines of javascript."
Amazon, AdAge, Bing, Digg, eBay, The Huffington Post, MSNBC, The New York Times, Yahoo, and YouTube are among Twitter's first partners in this effort. Target dates and many other details remain unknown, but it looks like Twitter's set to give its own version of Facebook Connect a solid start.
Power. Clean water. The Interstate highway system. It’s easy to forget that the advantages of modern American life result from basic infrastructure investments made by earlier generations.
Tomorrow the FCC will release a national broadband strategy. The plan will set goals for expanding broadband to unserved and under-served areas, promote greater speeds, and drive consumer demand. It will harness this communications technology to urgent national priorities, such as jobs, education, health, energy, and security. In short, the plan will lay the groundwork for investing in America’s future.
Yes, the Internet was invented in the United States. Yes, we once led the world in broadband development. But now, networks in many countries, from Western Europe to East Asia, are faster and more advanced than our own. Long after we recover from this recession, this broadband gap will be a dead weight on American businesses and workers, unless we act now.
As with the space race in the 1960s, America needs a national effort by our scientists, engineers, companies, educational institutions and government agencies. Just like that great national adventure, we need near-term and long-term goals.
Broadband is an essential input to expanding business, education, and healthcare opportunities everywhere. As soon as possible, we need to bring Internet access to every community, from rural America to the inner cities.
But we also need even more ambitious objectives — or “stretch goals†— that test the limits of our ingenuity. When President John F. Kennedy summoned the nation to space exploration, the immediate goal was to send an astronaut in orbit around the earth. But JFK called for “putting a man on the moon†because he knew that dream would inspire Americans to literally reach for the stars.
The private sector has a big job to do, and needs to carry much of the investment. For our part, we plan to build and test an ultra-high-speed broadband network in at least one U.S. community. We are excited by the amount of support our proposed testbed has received from local communities and individuals.
But smart, tailored public policies are critical too. Let’s install broadband fiber as part of every federally-funded infrastructure project, from highways to mass transit. And let’s deploy broadband fiber to every library, school, community health center, and public housing facility in the U.S.
I support a national broadband strategy because ubiquitous broadband connectivity can catapult America into the next level of economic competitiveness, worker productivity, and educational opportunity. But as in the past, we will make this breakthrough by choice, not chance.
It's been two years since we completed our acquisition of DoubleClick, a leading provider of display advertising technology. This is the first in a series of posts over the next few weeks about our vision for online display advertising in the years ahead. Today, Susan Wojcicki previews the series and looks back at how we've brought Google and DoubleClick technologies together over the past two years. -ed.
The first online display advertisement — a simple, clickable image — appeared online over 16 years ago. Fast forward to 2010. You're likely to see display ads — image, text, video and rich-media formats — on most of the websites that you visit. These ads are crucial to the Internet. They provide information about thousands of products, services and businesses. They help to fund the web content and services that we all use. And they enable large and small advertisers to reach new customers, increase sales and grow their businesses.
I've watched display advertising evolve from a series of simple, static images, to the incredible creative units that we see today. The best display ads today are often like mini-websites with complex animations, stunning graphics or videos, interactive and social elements. As technology enables better ways of matching ads, they're becoming more relevant to the audience that views them and the website that hosts them. In addition, they're bought and sold across the web more seamlessly than ever before.
Our belief in the potential of display advertising has spurred our investments in this area. We started investing seriously nearly six years ago, by offering display ad formats on our AdSense partner sites in the Google Content Network (which now comprises over a million online publishers). About three years ago, we acquired YouTube and began to offer various display advertising options.
And two years ago, we acquired DoubleClick, a leading provider of display advertising technology. Since then, we've been busy integrating the DoubleClick and Google technologies, and unveiling new features to improve display advertising for users, advertisers and online publishers alike. I thought this was a good opportunity to look back on what we've done over the past two years by bringing Google and DoubleClick together.
Helping our advertisers get better results
By combining Google and DoubleClick technologies, we've made significant enhancements to advertising on the Google Content Network. For example, we've offered support for third party vendors, enabled ads to be frequency capped so that users don't see the same ad over and over, introduced view-through conversion reporting and opened a beta of interest-based advertising. Through these enhancements, we believe we can deliver more relevant, measurable ads that create more value for everyone — users get more useful ads, and these ads generate better results for advertisers and higher returns for publishers.
We're also working to provide an integrated solution that enables advertisers and agencies to plan, buy, create, serve and measure display ads across the web, in a single interface. For the longest time, getting a display ad campaign up and running has been inefficient and cumbersome. We've made significant upgrades to DoubleClick's ad serving technology, DoubleClick for Advertisers, adding new measurement and planning technologies, including Ad Planner and Google Analytics. These improvements streamline advertisers' and agencies' online advertising campaigns.
New ways of buying display ads: the Ad Exchange
In September 2009, we launched the new DoubleClick Ad Exchange. The Ad Exchange is a real-time marketplace that helps large online publishers, ad networks and agency networks buy and sell display advertising space. The new Ad Exchange is a major step towards creating a more open display advertising ecosystem for everyone. The technologies in the new Ad Exchange — principally "real-time bidding" and "dynamic allocation" — are already delivering great results for participants. AdWords advertisers can run ads on sites in the Ad Exchange, using their existing AdWords interface. This gives AdWords advertisers more high quality sites to run display ads on. Similarly, our AdSense publishers are benefiting from more high-quality display advertisers coming through the Ad Exchange.
Maximizing revenue for online publishers
A few weeks ago, we launched the upgraded DoubleClick for Publishers, to help publishers get the most value out of their online content and improve the process of selecting the ads to appear on their websites. In making this upgrade, we've been focused on combining the best of Google's technology and infrastructure with the best of DoubleClick's ad serving expertise to help generate more advertising revenue for major online publishers. For these publishers, managing, delivering and measuring the performance of ads on their websites can be a hugely complicated process that can have a significant impact on how much money they make from their online content. Ad serving is the core technology that underpins this process.
Unleashing creativity in advertising
There's no shortage of creative marketers with brilliant ideas to engage and reach consumers — from remarkable rollerblading baby videos, to customizable ads featuring interactive Twitter feeds. We launched DoubleClick Studio, a rich media tool that makes it easier for agencies and advertisers to design interactive rich media ads. We've also continued to invest in DoubleClick Rich Media, which enables complex and creative ads to be easily trafficked and served. Ads created with these DoubleClick products are engaging users every day, and frequently appear on the homepage of YouTube, on sites in the Google Content Network and all across the web. To further help marketers run engaging ads across the web, we recently acquired a company called Teracent that developed technology that can tailor literally thousands of creative elements of a display ad, in real-time.
To date, we've put hundreds of thousands of engineering hours into building our display solutions and have partnered closely with advertisers, agencies and online publishers to help them get the best results; and to help users see more engaging and relevant ads. We've also developed controls like the Ads Preferences Manager and a specially-engineered opt-out plugin, so that users have transparency, choice and control over the ads they see.
However, our work in recent years is really only the beginning of what's possible in this area. Across the board, we're building and seeing vast improvements in display advertising technology. These technology improvements will make it far easier to buy ads across the web at scale, create engaging ad formats, measure the impact of ad campaigns in innovative and insightful ways, deliver relevant ads to precisely the right audiences in real-time and maximize the value of publishers' online content. With these advances, we think that display advertising, as a category, can grow dramatically.
Over the next few weeks, we're looking forward to exploring these themes on this blog, and explaining some of the ways that new technologies are helping to move display advertising forward for everyone.
Posted by Susan Wojcicki, Vice President of Product Management
Members of the Google Search Quality Team have participated in site clinic panels on a number of occasions. We receive a lot of positive feedback from these events and we've been thinking of ways to expand our efforts to reach even more webmasters. We decided to organize a small, free of charge pilot site clinic at Google in Dublin, and opened the invitation to webmasters from the neighborhood. The response we received was overwhelming and exceeded our expectations.
It was fantastic to see the large turnout and we would like to share the slides presented as well as the takeaways.
These are some questions we came across, along with the advice shared:
I have 3 blogs with the same content, is that a problem?
If the content is identical, it's likely only one of the blogs will rank for it. Also, with this scattered of an effortwith this scattered of an effort chances are your incoming links will be distributed across the different blogs, instead of pointing to one source. Therefore you're running the risk of both users and search engines not knowing which of your blogs is the definitive source. You can mitigate that by redirecting to the preferred version or using the cross domain canonical to point to one source.
Should I believe SEO agencies that promise to make my site rank first in Google in a few months and with a precise number of links?
No one can make that promise; therefore the short answer is no, you should not. However, we have some great tips on how to find a trustworthy SEO in our Help Center.
There are keywords that are relevant for my website, but they're inappropriate to be shown in the content e.g. because they could be misunderstood, slang or offensive. How can I show the relevance to Google?
Depending on the topic of your site and expectations of the target group, you might consider actually using these keywords in a positive way, e.g. explaining their meaning and showing your users you're an authority on the subject. However if the words are plain abusive and completely inappropriate for your website, it's rather questionable whether the traffic resulting from these search queries is interesting for your website anyway.
Would you advise to use the rewrite URL function?
Some users may like seeing descriptive URLs in the search results. However, it's quite hard to correctly create and maintain rewrites that change dynamic URLs to static-looking URLs. That's why, generally speaking, we don't recommend rewriting them. If you still want to give it a try, please be sure to remove unnecessary parameters while maintaining a dynamic-looking URL and have a close look at our blog post on this topic. And if you don't, keep in mind that we might still make your URLs look readable in our search results no matter how weird they actually are.
If I used the geo-targeting tool for Ireland, is Northern Ireland included?
Google Webmaster Tools geo-targeting works on a country basis, which means that Northern Ireland would not be targeted if the setting was Republic of Ireland. One possible solution is to create a separate site or part of a website for Northern Ireland and to geo-target this site to the United Kingdom in Webmaster Tools.
Is there any preference between TLDs like .com and .info in ranking?
No, there is none. Our focus is on the content of the site.
I have a website on a dot SO (.so) domain name with content meant for the Republic of Ireland. Will this hurt my rankings in the Irish search results?
.so is the Internet country code top-level domain for Somalia. This is one factor we look into not pointing to the desired destination. But we do look at a larger number of factors when ranking your website. The extension of the domain name is just one of these. Your website can still rank in the Irish search results if you have topic-specific content. However, keep in mind that it may take our algorithms a little bit longer to fully understand where to best serve your website in our search results.
We would like to thank all participants for their time and effort. It was a pleasure to help you and we hope that it was beneficial for you, too. For any remaining questions, please don't hesitate to join the community on our GWHF.
Posted by Kaspar Szymanski, Search Quality Strategist, Dublin
This is part of a regular series of posts on search experience updates that runs weekly. Look for the label This week in search and subscribe to the series. - Ed.
This week's enhancements include:
Locking SafeSearch now in 39 languages
Last November, we announced the option to password protect your SafeSearch setting and filter out sexually explicit web sites and images from your search results. While no filter is 100% accurate, SafeSearch Lock helps you avoid content you may prefer not to see or would rather your children did not stumble across. We're pleased to roll this out globally in 39 more languages. It's easy to set your preference, and once you do, you'll see a visible change to your search page. Even from across the room, you'll be able to see bright colored balls on the top of the screen. Check out this video to learn more.
Microdata support for Rich Snippets
HTML (hypertext markup language) is the core language of the web. And since it was created, HTML5 has become the fifth major revision of HTML. What's different about HTML5? The specification includes a description of microdata, a new markup standard for specifying structured information within web pages. Paritcularly of interest to webmasters, this week we were excited to announce support for microdata for use in rich snippets in addition to our existing support for microformats and RDFa.
By using microdata markup when web pages are created, you can specify reviews, people profiles, or events information on your web pages that Google may use to improve their presentation in Google search results.
To learn more about rich snippets and microdata support, here are some links:
This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label "Google Apps highlights" and subscribe to the series. - Ed.
Today’s update includes a handful of experimental features, a bunch from third-party developers and one that lets you build new features yourself. Enjoy!
Fast new windows in Gmail Working with email in a single window can slow you down, so throughout Gmail there are places where you can launch what you’re doing into a new window and accomplish two things at once. For example, you can search your inbox and compose a new message at the same time. While this has been part of Gmail for a while now, we’ve just made it better by dramatically speeding up how quickly new windows open. No more waiting for the new window “Loading...†bar to finish — now you can do what you do in Gmail faster!
Gmail Labs updates We’ve made a handful of updates in Gmail Labs, our experimental testing ground where Google engineers can quickly launch new Gmail features and get feedback from users. Based on usage and user feedback, six Labs have graduated to become full-fledged Gmail features: Search Autocomplete, Go To Label, Forgotten Attachment Detector, YouTube Previews, Custom Label Colors and Vacation Dates. We also retired five Labs that weren’t as popular. Finally, we introduced one new Lab: Refresh POP Accounts. If you use Gmail to retrieve messages from another email account with POP, this Lab immediately checks your other account for new mail when you click the “Refresh†link in Gmail.
Calendar Labs updates We also have Labs in Google Calendar, and we’ve cooked up a few new experiments there as well. Event Flair lets you add custom icons to appointments, Gentle Reminders prevents event reminders from interrupting your flow in the browser and Automatically Declining Events blocks people from double-booking time on your calendar when you’re already busy.
Apps Script Gallery Google Apps Script is a flexible system that lets you add custom menus, buttons and functions to spreadsheets, as well as make the components of Google Apps work together in new ways. For example, you can trigger a set of automated Gmail messages and add appointments to your calendar based on changes in a spreadsheet. On Wednesday, we made Google Apps Script available to everyone — not just businesses, schools and organizations — and we launched the Apps Script Gallery to share script examples and help you get started scripting.
DocVerse joins Google We’re always looking for ways to help people transition smoothly to the cloud. With this in mind, last week we acquired DocVerse, a small team that’s built a powerful set of add-ons to help teams work together more efficiently with Microsoft Office. With DocVerse, people can begin to experience some of the benefits of web-based collaboration using the traditional Microsoft Word, Excel and PowerPoint desktop applications that they’re familiar with. Stay tuned for more information about our plans with DocVerse.
More apps for Google Apps Google Apps customers often decide to move even more of their technology into the cloud, but it hasn’t always been easy for them to find good web-based solutions that meet their needs and to integrate those solutions with Google Apps. This Tuesday, we launched the Google Apps Marketplace to help customers find technology from trusted providers and give developers a platform where they can sell their products. When Google Apps administrators find something they like in the Marketplace, it takes just a few clicks to integrate a developer’s application with Google Apps. Authentication to third-party applications can be handled automatically by Google Apps, and developers’ applications can integrate with and securely share data among services like Gmail, Google Docs, Google Sites and Google Calendar. There are more than 50 applications available in the Marketplace today, ranging from accounting and project management apps to graphic design and customer relationship management tools.
Who's gone Google? We’re pleased to welcome another crop of new businesses and schools to Google Apps. More than 11,000 crew members at KLM Royal Dutch Airlines took flight with Google Apps, and the Sports Basement switched teams from Microsoft Exchange. National Geographic is exploring the world of real-time collaboration, and Hamilton College is learning a few new tricks with Google Apps, too.
Hope you're enjoying the latest round of new features, whether you're using Google Apps with friends and family, with colleagues or with classmates. For details and the latest news in this area, check out the Google Apps Blog.
Posted by Jeremy Milo, Google Apps Marketing Manager
Did you know that a majority of users surveyed feel that having information in their own language was more important than a low price? Living in a non-English-speaking country, I've seen friends and family members explicitly look for and use local and localized websites—properly localized sites definitely have an advantage with users. Google works hard to show users the best possible search results. Many times those are going to be pages that are localized, for the user's location and/or in the user's language.
If you're planning to take the time to create and maintain a localized version of your website, making it easy to recognize and find is a logical part of that process. In this blog post series, we'll take a look at what is involved with multi-regional and multi-lingual websites from a search engine point of view. A multi-regional website is one that explicitly targets users in various regions (generally different countries); we call it multilingual when it is available in multiple languages, and sometimes, the website targets both multiple regions and is in multiple languages. Let's start with some general preparations and then look at websites that target multiple regions.
Preparing for global websites
Expanding a website to cover multiple regions and/or languages can be challenging. By creating multiple versions of your website, any issues with the base version will be multiplied; make sure that you have everything working properly before you start. Given that this generally means you'll suddenly be working with a multiplied number of URLs, don't forget that you'll need appropriate infrastructure to support the website.
Planning multi-regional websites
When planning sites for multiple regions (usually countries), don't forget to research legal or administrative requirements that might come into play first. These requirements may determine how you proceed, for instance whether or not you would be eligible to use a country-specific domain name.
All websites start with domain names; when it comes to domain names, Google differentiates between two types of domain names:
ccTLDs (country-code top level domain names): These are tied to a specific country (for example .de for Germany, .cn for China). Users and search engines use this as a strong sign that your website is explicitly for a certain country.
gTLDs (generic top level domain names): These are not tied to a specific country. Examples of gTLds are .com, .net, .org, .museum. Google sees regional top level domain names such as .eu and .asia as gTLDs, since they cannot be tied to a specific country. We also treat some vanity ccTLDs (such as .tv, .me, etc.) as gTLDs as we've found that users and webmasters frequently see these as being more generic than country-targeted (we don't have a complete list of such vanity ccTLDs that we treat as gTLDs as it may change over time). You can set geotargeting for websites with gTLDs using the Webmaster Tools Geographic Target setting.
Geotargeting factors
Google generally uses the following elements to determine the geotargeting of a website (or a part of a website):
Use of a ccTLD is generally a strong signal for users since it explicitly specifies a single country in an unmistakable way.
or Webmaster Tools' manual geotargeting for gTLDs (this can be on a domain, subdomain or subdirectory level); more information on this can be found in our blog post and in the Help Center. With region tags from geotargeting being shown in search results, this method is also very clear to users. Please keep in mind that it generally does not make sense to set a geographic target if the same pages on your site target more than a single country (say, all German-speaking countries) — just write in that language and do not use the geotargeting setting (more on writing in other languages will follow soon!).
Server location (through the IP address of the server) is frequently near your users. However, some websites use distributed content delivery networks (CDNs) or are hosted in a country with better webserver infrastructure, so we try not to rely on the server location alone.
Other signals can give us hints. This could be from local addresses & phone numbers on the pages, use of local language and currency, links from other local sites, and/or the use of Google's Local Business Center (where available).
Note that we do not use locational meta tags (like "geo.position" or "distribution") or HTML attributes for geotargeting. While these may be useful in other regards, we've found that they are generally not reliable enough to use for geotargeting.
URL structures
The first three elements used for geotargeting are strongly tied to the server and to the URLs used. It's difficult to determine geotargeting on a page by page basis, so it makes sense to consider using a URL structure that makes it easy to segment parts of the website for geotargeting. Here are some of the possible URL structures with pros and cons with regards to geotargeting:
ccTLDs
eg: example.de, example.fr
Subdomains with gTLDs
eg: de.site.com, fr.site.com, etc.
Subdirectories with gTLDs
eg: site.com/de/, site.com/fr/, etc.
URL parameters
eg: site.com?loc=de, ?country=france, etc.
pros (+)
- clear geotargeting
- server location is irrelevant
- easy separation of sites
- legal requirements (sometimes)
pros (+)
- easy to set up
- can use Webmaster Tools geotargeting
- allows different server locations
- easy separation of sites
pros (+)
- easy to set up
- can use Webmaster Tools geotargeting
- low maintenance (same host)
cons (-)
- users might not recognize geotargeting from the URL alone (is "de" the language or country?)
cons (-)
- users might not recognize geotargeting from the URL alone
- single server location
- separation of sites harder
cons (-)
- segmentation based on the URL is difficult
- users might not recognize geotargeting from the URL alone
- geotargeting in Webmaster Tools is not possible
As you can see, geotargeting is not an exact science (even sites using country-code top level domain names can be global in nature), so it's important that you plan for the users from the "wrong" location. One way to do this could be to show links on all pages for users to select their region and language of choice. We'll look at some other possible solutions further on in this blog post series.
Dealing with duplicate content on global websites
Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this may not always be possible for all pages and variations from the start. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both "example.de/" and "example.com/de/" show German language content for users in Germany), it would make sense to choose a preferred version and to redirect (or use the "rel=canonical" link element) appropriately.
Do you already have a website that targets multiple regions or do you have questions about the process of planning one? Come to the Help Forum and join the discussion. In following posts, we'll take a look at multi-lingual websites and then look at some special situations that can arise with global websites. Bis bald!
Written by John Mueller, Webmaster Trends Analyst, Google Switzerland
Amministriamo Joomla direttamente dal nostro desktop con Joomla Remote Joomla Remote è un'applicazione da installare nel computer per gestire il pannello di amministrazione di Joomla senza utilizzare il browser. Alcune caratteristiche interessanti di questo strumento sono:
semplicità nell'installazione e...
Creare animazioni con l'interpolazione di movimento di Flash CS4 In questo articolo esaminiamo una delle caratteristiche di Flash CS4 che segnano una differenza importante con tutte le versioni precedenti. Si tratta della creazione di animazioni per interpolazioni di movimento, forse lo strumento più importante...
Le diffuse funzioni ereg utilizzate in PHP 4 e in alcune versioni di PHP 5 vengono abbandonate in PHP 5.3. Ecco le alternative possibili Le funzioni ereg sono state utilizzate per lungo tempo in applicazioni PHP per procedure di riconoscimento di espressioni regolari, esse infatti potevano risultare particolarmente utili per operazioni di ricerca ("ereg()" o "eregi()", sostituzione...
When the first ball of this year’s Indian Premier League cricket season is bowled, fans across the planet will have a front row seat in the world’s biggest online sports stadium. Tonight the Deccan Chargers and Kolkata Knight Riders will face off in Mumbai at 8pm IST, and the YouTube global community will be able to tune in to the IPL’s YouTube Channel (www.youtube.com/ipl) for streaming and on-demand access to witness the start of what promises to be one of the most widely-distributed sporting events in history. Fans can watch matches, highlight videos, player interviews and much more all on the IPL’s YouTube channel.
Named by Forbes as the "hottest sports league in the world" with revenues comparable to the world’s most popular leagues, the IPL season is a 60-match, 43-day tournament that features some of the best talent in cricket today. You can come to YouTube and keep up with the action any time, anywhere and connect with fans across the globe. Watch as the match happens, or if you missed a match, tune in later to see what happened. The entire season will be streamed around the world on YouTube, except in the US, where matches will be time-delayed and made available 15 minutes after the match ends.
On the IPL Channel, you’ll see three tabs:
Today’s Matches: This is where you can watch streamed matches as they happen. (Note that the stream will be delayed by a few minutes.) Click through at any time to see the match scorecard.
Recent Matches: Catch up any time on the full action of matches that have already happened. Watch Sachin cream the ball through the covers, Warney taking his latest wicket and more.
Highlights: If you’re short on time, check in here for short videos of player interviews, match highlights, greatest plays and more.
And for all of you who want to cheer or commiserate with others, check out our Twitter gadget on the channel page to be part of the conversation. You can keep up with the discussion on Twitter with the YouTube IPL hashtag (#youtube_ipl). Share, rate and comment on videos throughout the channel, or upload your own video responses to the action. There's also a link so you can join the Official DLF IPL community on Orkut (www.orkut.com/ipl).
We'll be watching the donkey drops, the five-fers, the flippers and floaters, the half-yorkers and slow sweeps — and cheering alongside you!
* A googly is a kind of pitch similar to a baseball pitch or a bowling throw in the game cricket; a wicked googly would be a really good pitch.
Posted by Amit Agrawal, Strategic Partner Development Manager, YouTube
HTML5 is the fifth major revision of HTML, the core language of the World Wide Web. The HTML5 specification includes a description of microdata, a new markup standard for specifying structured information within web pages.
Today, we’re happy to announce support for microdata for use in rich snippets in addition to our existing support for microformats and RDFa. By using microdata markup in your web pages, you can specify reviews, people profiles, or events information on your web pages that Google may use to improve the presentation of your pages in Google search results.
Here is a simple HTML block showing a section of a review of “L’Amourita Pizzaâ€:
Here is the same HTML with microdata added to specify the restaurant being reviewed, the author and date of the review, and the rating:
Microdata has the nice property of balancing richness with simplicity. As you can see, it’s easy to add markup to your pages using a few HTML attributes like itemscope (to define a new item), itemtype (to specify the type of item being described), and itemprop (to specify a property of that item). Once you’ve added markup to a page, you can test it using the rich snippets testing tool to make sure that Google can parse the data on your page.
As with microformats and RDFa, the vocabulary that we support -- including which item types and item properties are understood by Google -- is specified in our rich snippets documentation as well as on data-vocabulary.org. Marking up your content does not guarantee that rich snippets will show for your site; Google will expand the use of microdata markup gradually to ensure a great user experience.
Usare il browser invece di Photoshop per la creazione dei primi bozzetti grafici di un nuovo sito Questa è la traduzione dell'articolo Make Your Mockup in Markup di Meagan Fisher pubblicato originariamente su 24 Ways il 24 Dicembre 2009.
"Non progettiamo copie di pagine web, progettiamo pagine web". Andy Clark, via Quotes on Design
Come...
Last October, we launched Webmaster Tools Labs and it has been a huge success. Malware Details have helped thousands of users identify pages on their site that may be infected with malicious code, and Fetch as Googlebot has given users more insight into our crawler.
Today, we're happy to announce two additional Labs features:
Fetch as Googlebot-Mobile
Create your Sidewiki page owner entry
Fetch as Gooblebot Mobile (developed by Ryoichi Imaizumi)
After we launched Fetch as Googlebot, many users with mobile-specific sites asked if we could provide the ability to fetch their pages as Googlebot-Mobile. We thought it was a great idea, and added it as an option to our Fetch as Googlebot feature. We have two mobile options: cHTML (primarily used for Japanese sites), and XHTML/WML.
Create your Sidewiki page owner entry (developed by Derek Prothro)
Sidewiki allows users to contribute helpful information to any webpage using a sidebar in Google Toolbar or a Chrome extension. Webmasters can create a special entry, called a page owner entry, that appears above all entries written by users.
After Sidewiki launched webmasters kept asking, "How can I put a Sidewiki page owner entry on all pages of my site quickly?" With the feature that we're introducing today, you can now create these page owner entries directly within Webmaster Tools for any site you own.
We're really happy about these new features, and hope you enjoy them as much as we do. Let us know what you think!
Written by Sagar Kamdar, Product Manager, Webmaster Tools
Everything is more fun with a friend! We've just added a feature to Webmaster Tools Site Verification to make it easier to share verified ownership of your websites.
In the past, if more than one person needed to be a verified owner of a website, they each had to go through the meta tag or HTML file verification process. That works fine for some situations, but for others it can be challenging. For example, what if you have twenty people who need to be verified owners of your site? Adding twenty meta tags or HTML files could be pretty time consuming. Our new verification delegation feature makes adding new verified owners a snap.
Once you're a verified owner of a website, you can view the Verification Details page (linked from Webmaster Tools or the Verification home page). That page will show you information about the site as well as a list of any other verified owners. At the bottom of the list of owners, you'll now see a button labeled "Add a user...". Click that, enter the user's email address, and that person will instantly become a verified owner for the site! You can remove that ownership at any time by clicking the "Unverify" link next to the person's email address on the Details page.
There are a few important things to keep in mind as you use this feature. First, each site must always have at least one owner who has verified directly (via meta tag or HTML file). If all of the directly verified owners become unverified, the delegated owners may also become unverified. Second, you can only delegate ownership to people with Google Accounts. Finally, remember that anyone you delegate ownership to will have exactly the same access you have. They can delegate to more people, submit URL Removal requests and manage Sitelinks in Webmaster Tools, etc. Only delegate ownership to people you trust!
We hope this makes things a little easier for those of you who need more than one person to be a verified owner of your site. As always, please visit the Webmaster Help Forum if you have any questions.
The last time I wrote about a hacked site, it was using a redirect that sent some users to a different site. This kind of hack is pretty common (even though it’s usually not as complex as mentioned in that post), it leverages the sad fact that users are often easy to trick and not browsing with protection (or a current browser).
A different angle of attack is to redirect only search engine crawlers to a different site. By doing this, they can make it look like the pages of a website moved to a new domain name. In general, when search engines find redirects like that, they will more or less pass the “value” that a page had on to the new URL — that generally also applies to PageRank. So in a sense, they are trying to steal the value that a webmaster has built up over time.
In this particular case, a “massive amount” of sites were hacked and likely redirected through suomi.co.in.
The webmaster generally doesn’t notice this kind of hack because there’s nothing that would alert him to a problem. Only search engine crawlers would get redirected, normal users (including the webmaster) would see the page normally.
The first symptom that you would see is hard to interpret: URLs from the website are just not indexed anymore. URLs not being indexed is something that could happen because of any number of reasons, so how do we find out more?
One of the first things I like to do in a case like this is to access the site with a search engine crawler’s user agent. This gives you a rough look at how the website reacts to a search engine crawler (although it’s not complete, it’s often pretty close). There are two relatively easy ways to do this:
Use an online tool such as Web-Sniffer. It’s pretty easy to use and is somewhat close to an actual crawler.
Use FireFox with the User Agent Switcher plugin. If you use this plugin, you’ll have to add the user agent yourself. I usually use the current Googlebot user agent string:
Note: if you use Firefox for this, make sure that your Firefox installation is up to date and locked down properly in case you run into a site serving malware like this. Sometimes it even makes sense to use a virtual machine for this.
(I wish there were a half-”li” ) There’s also “wget”, which is easy for those of you who prefer use console tools. I usually use the above user agent string with wget.
If you access the site using one of these tools, you’ll often be able to spot these redirects (or other issues that a site might be having with regards to being accessed by search engine crawlers). It’s rare that someone uses cloaking by IP address for things like this. In a recent thread in the Webmaster Help forums, “webado” spotted the redirect using Web-Sniffer.
In this particular case, the URL was redirected to http://suomi.co.in/ , from where it was redirected to a page that they wanted to promote with the original site’s “value”. I’ve seen the same kind of redirect going through http://ahtung.co.in/.
The webmaster responded with a note from his hoster in the thread:
Note from my host server (support @ hostgator.com)
I have removed the file “.htaccess” from the directory /home/aceuropa which was causing the redirect. The logs show a massive amount of .htaccess files being edited over the last couple of days. I would highly suggest changing your password to something more secure. Please let us know if you have any further questions or concerns.
(It’s great to see a hoster act so quickly!)
There’s another way to spot this kind of hack with Google Webmaster Tools: When you submit a Sitemap file, Google will show warnings for URLs that redirect. By design, you should be listing the final URL in your Sitemap file, so if the URL is redirecting for our crawlers (as in this case), we’ll show a warning in your account.
Here's a simple trick to view nofollow links in Google Chrome. Just drag and drop the following button to your bookmark bar and hit it whenever you want to see links with the rel=nofollow HTML microformat:
This bookmarklet inserts a tiny bit of CSS into the top of the page you're currently viewing. The CSS is similar to that which is used in other nofollow highlighting methods:
Here's something from my mailbox - someone wanted to know how he could crawl his site and confirm that all of his pages really have the Google Analytics tracking-code on them. WordPress users have it easy, there are plugins that handle it automatically. Sometimes it's worth asking nicely - let me show you how I did it. As a bonus, I'll also show how you can check the AdSense ID on your pages, if you're worried that you copy/pasted it incorrectly.
This is pretty much cross-platform, but as a Windows-user you'll have to grab and install two files first:
UnxTools - a collection of popular Unix/Linux tools for the hacker in you
Extract the ZIP files, copy the contents somewhere where you can find it and make sure that the appropriate folders are in your "path" (the files you'll need for UnxTools are in "...\usr\local\wbin"). We'll need to access these tools through the command line. I have a feeling I may need to elaborate on that for Windows users -- let me know if that's the case.
First, we'll mirror our site on our local machine (this assumes that your site is crawlable; if it isn't, then fix it first ):
Open a command box or terminal window (on Windows, hit Start / Run ... and enter "cmd")
This command mirrors pages with .html, .htm, .php, .asp and .aspx extensions on http://domain.com/. It'll create a folder for the domain and put all the files in it. Dynamic URLs will get adjusted so that they can be used as file names.
Wait ... until it's all downloaded ... if it feels endless, you might have endless URLs, perhaps an infinite calendar script or something similar? It's worth fixing!
Alrighty, now that we have a copy of your site, let's check things out.
Finding pages without Analytics
We can find pages without the Analytics tracking code by listing all pages which do not have certain content in them:
grep -r -L "google-analytics.com" *.*
This command goes through all subfolders (the "-r" option) and lists the files that do not contain a match ("-L") for "google-analytics.com". That could be extended to just about anything .
How about pages that don't have a "description" meta tag?
grep -r -L "meta name=.description" *.*
The "." (period) matches any character -- in this case, it is used to match the " (double-quote).
Finding pages with AdSense (and the ID used)
Finding pages that contain a certain text is even easier:
grep -r "google_ad_client" *.*
Note that all we did was drop the "-L" (and change the text, obviously). It will show the lines that match this pattern in all of your pages, which includes the AdSense ID.
Similar to the earlier check for missing "description" meta tags, assuming you have the contents of that tag all in one line, you can easily find all of these meta tags with:
Sometimes it would just be great to have multiple instances of Firefox running at the same time. Some web applications just love to eat memory in Firefox, some web pages go crazy if you have JavaScript enabled and sometimes you just want different sets of cookies to let you manage two accounts at the same time.
I've been trying to do that for years and did the most exotic things to make it happen. I've used four different browsers in parallel and I've even used a virtual PC running within my PC (that kind of defeats the desire to use less memory, but it feels neat anyway). In the end, a collegue in the office, who happens to use emacs as his main web browser , pointed me into the right direction.
Now I have three completely independant instances of Firefox running at the same time!
So what's the trick?
Firefox has command line options to let you start multiple profiles and specify a certain one. In our case, we're going to change the command line to:
To get started, check the name of your current profile. On Windows you can find it in "c:\Documents and Settings\[user-name]\Application Data\Mozilla\Firefox\Profiles". It will generally have a few characters and numbers, a period and then the profile name (in my case it was something like "36fc232a.default"). Use this to adjust the settings of the icon you use to start up Firefox. On Windows, right-click on the icon and select "Properties"; you can add the options in the field called "Target":
If you click on that icon now, it should start up Firefox just as before (ok, this is not the neat part yet ).
Now make a copy of the icon (I right-click drag it into a folder and select "Copy") and change the command line options (and file name) again, only this time choose a different profile name. If you want to use a copy of your existing profile (with all cookies, bookmarks, themes and add-ons), you can do that by going into the folder where your profiles are stored (mentioned above) and copying your default profile. Now when you start up Firefox with that icon, it will bring the profile manager since it can't find that new profile. Create a new profile and use the exact name you used in the options. You will then have a choice of either creating a completely new profile or using an existing profile folder.
Now you have two instances of Firefox running at the same time. They're completely separate, so if one crashes, the other will continue normally. If one starts using too much memory, you can close it and restart it without impacting the other one. If you have conflicts with add-ons or want to use different cookie sets, just use a separate instance.
Since the various instances will generally look the same and be hard to keep apart, I just applied different themes to them. The "Safari-style" theme is my private one, the blue one is used for all my work-apps and the normal one is used for all kinds of testing.
This trick should work on all platforms with Firefox, not that I tried it out so try it at your own risk . Now if only I could migrate my IE profile back to Firefox ...
All of the websites I put together at the moment are used for playing around and testing things. It's fun to set up a site, try some things out, delete it or just let it sit and then - usually much later - start over and try something else. The only problem is that by the time I am ready to start over, I have forgotten my password. I can find my user name, it's in the FTP client and visible in my hosting control panel, but the password is not visible anywhere. The secure way would be to just pick a new password, but let's assume you need your old one . The following will also work for email passwords stored in your email client, by the way.
What we'll do is "sniff" the connection that your FTP client builds up, we'll take a look at the packets sent out and received. Remember that other people can do this as well - say if you're on an insecure wireless connection on the road -- use secure connections and protocols whenever you can!
You'll have to get a copy of Ethereal (freeware), a universal network analysis tool (there are many similar tools available, I like the flexibility of Ethereal). Download it, install it and start it up.
To get started, select the menu item Capture and Start, then choose your ethernet interface (WLAN, cable, etc) and let it start. You are now recording your complete network traffic, you 1337 self-h4x0r . Depending on what you're doing at the moment, it may record a lot of traffic. We'll filter it later on, so don't worry about that.
Now start up your FTP client (make sure you're not using a secure FTP connection) and connect to your server. When you connect to your server like that, you will send your user name and password over the network and Ethereal record that for you. Once you have that, you can stop capturing in Ethereal.
If you scroll through the data you collect like that, you'll quickly notice that there's a lot going over those wires. Let's just look at the data going to and from our FTP server. You'll have to get the IP address of your server (which you can usually do in a shell/command box by typing "nslookup ftp.yourservername.com"). In the filter box on top, enter: ip.addr eq nnn.nnn.nnn.nnn (where the "nnn's" are the IP address of your server).
Once you only look at the data going to and from your server, you'll see the authentication information right away:
Now that you see how easy it is to hack yourself, make sure that others can't do the same with your account:
If you're using a wireless connection, always assume that others can listen in (even if you're using your own access point with WEP or WPA encryption).
Make sure that you use a secure version of FTP. In general, they will encrypt your authentication information so that it will not be readable on your network. Double-check it with Ethereal, if you want to be sure.
Change your FTP/email passwords after you have used them on an insecure connection like a hotel or airport wireless.
If you use a web-based email service, make sure that you are accessing the site with HTTPS and not HTTP. Most web-mail services allow that (though they may not activate it by default since it is a bit slower and is usually not needed on your home network).
Even if your FTP (or email) client encrypts passwords in the settings, they can still be read with the right tools.
Msn Repair 2.0 è una piccola applicazione in grado di riparare gli errori più comuni che impediscono l''accesso a Windows Live Messenger.
Google AdSense consente agli Editori di donare parte dei guadagni ai terremotati di Haiti
Scritto da Federico Albani
Google ha lanciato una funzione di AdSense, che consente agli editori di AdSense donare i propri guadagni per i soccorsi Haiti terremoto.
"Siamo attualmente accettare donazioni da publisher AdSense con un saldo non conto attraverso 31 gennaio 2010", spiega Google Elizabeth Ferdon. "Per vedere che cosa il vostro saldo del conto è gratuita, si prega di visitare la pagina della 'Storia Pagamento' all'interno del tuo account.
Vostri guadagni gennaio pubblicherà nei prossimi giorni, quindi sentitevi liberi di fare riferimento alla 'Rapporti avanzati' la pagina per una stima guadagni fino al questi sono finalizzati ".
Gli editori possono donare sia una parte o la totalità dei loro saldi non pagati a partire dalla fine di gennaio. "Come ci si aspetta, ci sono alcune restrizioni alla donazione, e tutte le nostre politiche normali applicano ancora - quindi, anche se si sta donando, si prega di non chiedere ad altri di fare clic sui tuoi annunci, al fine di aumentare i tuoi guadagni", dice Ferdon.
Google non tratta le richieste di donazione da editori la cui richiesta di donare più di loro saldo non attraverso 31 gennaio, o se sono soggetti ad imposta alla fonte, il suo account è stato disabilitato per attività illecite o di altre violazioni dei termini e condizioni, o se la loro conti visualizzare i messaggi: "si prega di inviare i tuoi dati fiscali", "inserisci il tuo codice PIN", oppure "si prega di verificare il tuo numero di telefono".
Partner in Sanità è l'organizzazione che riceve le donazioni. Andranno a proivde aiuto medico.
Qual è il sistema migliore per contattare un numero elevato di persone in poco tempo e con dei costi ridotti? L'e-Mail!. Ma come trovare contatti qualificati e targettizzati in base alla Tua attività? Scoprilo!
Google ha lanciato una funzione di AdSense, che consente agli editori di AdSense donare i propri guadagni per i soccorsi Haiti terremoto.
"Siamo attualmente accettare donazioni da publisher AdSense con un saldo non conto attraverso 31 gennaio 2010", spiega Google Elizabeth Ferdon. "Per vedere che cosa il vostro saldo del conto è gratuita, si prega di visitare la pagina della 'Storia Pagamento' all'interno del tuo account.
eBay è stato occupato annunciando cambiamenti e alimentando speculazioni circa altri. Secondo il WSJ il mercato online è tornare alle sue radici, come un "mercato delle pulci internet", così come il passaggio dal modello di vendita al dettaglio che Amazzonia possiede e concentrandosi maggiormente su PayPal. Un sacco di roba in corso durante il periodo post Meg Whitman, eh?
Il software professionale di Adobe scopre una nuova inclinazione consumer e diventa un editor di fotografie digitali online, completamente gratuito. Photoshop Express offre uno spazio per utente di 2GB e diversi filtri per ritoccare le immagini, ma soprattutto un'interfaccia semplice.
Quando si muovono i leader, spesso si nascondono importanti tendenze. E così, dopo le strategie incrociate nella produttività d'ufficio — con Google che cerca l'offline e Microsoft che integra online – ora è tempo di rete anche per la fotografia digitale. Il colosso della grafica Adobe lancia oggi una nuova versione – gratuita e online – del celebre software Photoshop, strumento obbligatorio per chiunque parli la lingua del webdesign e del ritocco fotografico.
Parole chiave: gratuito e online Dopo un anno di chiacchiere e di voci, finalmente vede oggi la luce la beta pubblica di Photoshop Express; il software professionale si riadatta per il web e si piega all'uso di un pubblico consumer amante della fotografia digitale, ma senza troppe pretese. Dimenticate quindi livelli, alpha e curve di Bezier: Photoshop online è più che altro uno spazio per archiviare foto e per creare slideshow, un po' come Picasa o alle altre applicazioni di photo-sharing. Registrandosi gratuitamente al servizio web si hanno a disposizione 2 GB di spazio per raccogliere le foto, addobbarle con qualche effetto e filtro, condividerle con i contatti amici o semplicemente inviarle via email. Un altro punto in favore del nuovo prodotto Adobe è l'annunciata integrazione con siti di terze parti, come per esempio Facebook, che permette un rapido scambio di file con pochi clic.
E’ ormai una pratica diffusa quella di cercare online ogni riferimento che Google può trovare a riguardo di una persona che abbiamo conosciuto o con cui dobbiamo intrattenere rapporti di lavoro. In America ci sono stati diversi casi di rapporti di lavoro non andati a buon fine per quello che è uscito fuori associato al nome di quella persona.
Volete creare una di quelle fascette che se ne stanno agli angoli del vostro schermo e che servono per mettere in evidenza un link o un evento da promuovere?
è l’ultimo di quei servizi web che permette di generare elementi grafici di questo tipo con facilità, selezionando colore, stile, testo e link a cui rimanderà la fascetta.
Supponiamo che siete a casa, con la dispensa semi vuota e dovete preparare qualcosa da mangiare. Il ricettario della nonna non aiuta, la prova del cuoco oggi non andrà in onda e non potete chiamare vostra madre per chiedere consiglio. Come fare?
La soluzione è a portata di click: accendere il pc, aggiungere un pizzico di connettività internet e condire il tutto con abbondante web 2.0.
Quando tempo ci vuole a creare a mano un file .htaccess? 30 secondi, un minuto…? Sicuramente pochissimo, a patto di ricordarsi a memoria tutte le specifiche di questo tipo di file. E quando magari viene il dubbio ad esempio di come impostare il RewriteEngine, c’è sempre Google, giusto?
Mi stavo giusto destreggiando tra ErrorDocument e RewriteRule quando su Google mi è apparsa la soluzione che in pochi istanti mi ha permesso risparmiare tempo prezioso. Il sito in questione si chiama htaccesseditor.com e lo slogan recita “Applicazione online per creare .htaccess files”. Diciamo subito che le lingue disponibili sono 9 tra cui, cosa rara, l’italiano.
Dopo l’era dei BarCamp, eventi organizzati dal basso e tanto amati dai blogger italiani, sono sbarcati in Italia anche i MiniBar.
Si tratta essenzialmente di microconferenze, mono argomento e spesso molto tecniche, che servono a ricercatori, sviluppatori ed investitori ad incontrarsi per cambiarsi informazioni e creare piccole sinergie per far evolvere ulteriormente il web.
Sempre più spesso ci troviamo a navigare attraverso il cellulare o il palmare e notiamo come molti siti siano poco ottimizzati per l’utilizzo sui piccoli schermi. Facendo una ricerca in rete per capire come ottimizzare i siti per i dispositivi mobili, ho trovato il sito Ready.mobi che offre un utile servizio per gli sviluppatori ed i gestori di siti web (e gli appassionati) che potranno così analizzare dettagliatamente le caratteristiche e le modalità di fruizione del sito da analizzare.
Non sarebbe bello poter editare le pagine di un nostro sito “al volo”, direttamente da internet? Typeroom è un’applicazione Web gratuita, sviluppata da una società californiana chiamata Los Gatos, che promette proprio questo: l’editing di siti già esistenti… “on the fly”. Se siete interessati vi consiglio subito di andarvi a prenotare per la Beta perché tra poco sarà disponibile una prima versione Beta dedicata a chi ne fa richiesta.
Il funzionamento, dicevamo, è abbastanza sorprendente e innovativo, ed è utilissimo per i siti non gestiti da Cms.
According to 
Let's get the paperwork-related story out of the way first. 
Widestore Big-Wid 50
As for what Biz Stone was up to, he explained on the official 
) There’s also “wget”, which is easy for those of you who prefer use console tools. I usually use the above user agent string with wget.
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Google ha lanciato una funzione di AdSense, che consente agli editori di AdSense donare i propri guadagni per i soccorsi Haiti terremoto. 
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Dopo l’era dei BarCamp, eventi organizzati dal basso e tanto amati dai blogger italiani, sono sbarcati in Italia anche i 
Sempre più spesso ci troviamo a navigare attraverso il cellulare o il palmare e notiamo come molti siti siano poco ottimizzati per l’utilizzo sui piccoli schermi. Facendo una ricerca in rete per capire come ottimizzare i siti per i dispositivi mobili, ho trovato il sito 
Non sarebbe bello poter editare le pagine di un nostro sito “al volo”, direttamente da internet? 
